diff --git a/plexpy/helpers.py b/plexpy/helpers.py
index 9495e498..a5c9c181 100644
--- a/plexpy/helpers.py
+++ b/plexpy/helpers.py
@@ -904,10 +904,10 @@ def upload_to_cloudinary(img_data, img_title='', rating_key='', fallback=''):
     )
 
     try:
-        response = upload('data:image/png;base64,{}'.format(base64.b64encode(img_data)),
+        response = upload(img_data,
                           public_id='{}_{}'.format(fallback, rating_key),
                           tags=['tautulli', fallback, str(rating_key)],
-                          context={'title': img_title.encode('utf-8'), 'rating_key': str(rating_key), 'fallback': fallback})
+                          context={'title': img_title, 'rating_key': str(rating_key), 'fallback': fallback})
         logger.debug("Tautulli Helpers :: Image '{}' ({}) uploaded to Cloudinary.".format(img_title, fallback))
         img_url = response.get('url', '')
     except Exception as e: