diff --git a/src/CalcViewModel/Common/TraceLogger.cpp b/src/CalcViewModel/Common/TraceLogger.cpp
index f7d32d99..286a7a7d 100644
--- a/src/CalcViewModel/Common/TraceLogger.cpp
+++ b/src/CalcViewModel/Common/TraceLogger.cpp
@@ -83,16 +83,15 @@ namespace CalculatorApp
 #ifdef SEND_TELEMETRY
     // c.f. WINEVENT_KEYWORD_RESERVED_63-56 0xFF00000000000000 // Bits 63-56 - channel keywords
     // c.f. WINEVENT_KEYWORD_*              0x00FF000000000000 // Bits 55-48 - system-reserved keywords
-    constexpr int64_t MICROSOFT_KEYWORD_CRITICAL_DATA = 0x0000800000000000; // Bit 47
-    constexpr int64_t MICROSOFT_KEYWORD_MEASURES = 0x0000400000000000;      // Bit 46
-    constexpr int64_t MICROSOFT_KEYWORD_TELEMETRY = 0x0000200000000000;     // Bit 45
-    constexpr int64_t MICROSOFT_KEYWORD_RESERVED_44 = 0x0000100000000000;   // Bit 44 (reserved for future assignment)
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_1 = 0x0000800000000000; // Bit 47
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_2 = 0x0000400000000000;      // Bit 46
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_3 = 0x0000200000000000;     // Bit 45
 #else
     // define all Keyword options as 0 when we do not want to upload app telemetry
-    constexpr int64_t MICROSOFT_KEYWORD_CRITICAL_DATA = 0;
-    constexpr int64_t MICROSOFT_KEYWORD_MEASURES = 0;
-    constexpr int64_t MICROSOFT_KEYWORD_TELEMETRY = 0;
-    constexpr int64_t MICROSOFT_KEYWORD_RESERVED_44 = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_1 = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_2 = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_3 = 0;
+
 #endif
 
 #pragma region TraceLogger setup and cleanup
@@ -127,17 +126,17 @@ namespace CalculatorApp
 #pragma region Tracing methods
     void TraceLogger::LogTelemetryEvent(wstring_view eventName, LoggingFields fields) const
     {
-        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_TELEMETRY));
+        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_LEVEL_3));
     }
 
     void TraceLogger::LogMeasureEvent(wstring_view eventName, LoggingFields fields) const
     {
-        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_MEASURES));
+        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_LEVEL_2));
     }
 
     void TraceLogger::LogCriticalDataEvent(wstring_view eventName, LoggingFields fields) const
     {
-        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_CRITICAL_DATA));
+        g_calculatorProvider.LogEvent(eventName, fields, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_LEVEL_1));
     }
 
     void TraceLogger::LogPerformanceEvent(wstring_view eventName, LoggingFields fields) const
@@ -342,7 +341,7 @@ namespace CalculatorApp
         if (!isAppLaunchBeginLogged)
         {
             m_appLaunchActivity =
-                g_calculatorProvider.StartActivity(EVENT_NAME_APP_LAUNCH_BEGIN, nullptr, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_TELEMETRY));
+                g_calculatorProvider.StartActivity(EVENT_NAME_APP_LAUNCH_BEGIN, nullptr, LoggingLevel::Verbose, LoggingOptions(MICROSOFT_KEYWORD_LEVEL_3));
 
             isAppLaunchBeginLogged = true;
         }
diff --git a/src/CalcViewModel/Common/TraceLogger.h b/src/CalcViewModel/Common/TraceLogger.h
index 870cddf8..8df3f798 100644
--- a/src/CalcViewModel/Common/TraceLogger.h
+++ b/src/CalcViewModel/Common/TraceLogger.h
@@ -111,7 +111,7 @@ namespace CalculatorApp
         // a) decide the level of logging. This will help us in limiting recording of events only up to a certain level. See this link for guidance
         // https://msdn.microsoft.com/en-us/library/windows/desktop/aa363742(v=vs.85).aspx We're using Verbose level for events that are called frequently and
         // needed only for debugging or capturing perf for specific scenarios b) should decide whether or not to log to  telemetry and pass
-        // TraceLoggingKeyword(MICROSOFT_KEYWORD_TELEMETRY) accordingly c) Should accept a variable number of additional data arguments if needed
+        // TraceLoggingKeyword(MICROSOFT_KEYWORD_LEVEL_3) accordingly c) Should accept a variable number of additional data arguments if needed
         void LogTelemetryEvent(std::wstring_view eventName, winrt::Windows::Foundation::Diagnostics::LoggingFields fields) const;
         void LogMeasureEvent(std::wstring_view eventName, winrt::Windows::Foundation::Diagnostics::LoggingFields fields) const;
         void LogCriticalDataEvent(std::wstring_view eventName, winrt::Windows::Foundation::Diagnostics::LoggingFields fields) const;
diff --git a/src/Calculator/Common/AppLifecycleLogger.cpp b/src/Calculator/Common/AppLifecycleLogger.cpp
index 2134fb84..f6ac84f1 100644
--- a/src/Calculator/Common/AppLifecycleLogger.cpp
+++ b/src/Calculator/Common/AppLifecycleLogger.cpp
@@ -18,15 +18,15 @@ namespace CalculatorApp
 #ifdef SEND_TELEMETRY
     // c.f. WINEVENT_KEYWORD_RESERVED_63-56 0xFF00000000000000 // Bits 63-56 - channel keywords
     // c.f. WINEVENT_KEYWORD_*              0x00FF000000000000 // Bits 55-48 - system-reserved keywords
-    constexpr int64_t MICROSOFT_KEYWORD_CRITICAL_DATA = 0x0000800000000000; // Bit 47
-    constexpr int64_t MICROSOFT_KEYWORD_MEASURES = 0x0000400000000000;      // Bit 46
-    constexpr int64_t MICROSOFT_KEYWORD_TELEMETRY = 0x0000200000000000;     // Bit 45
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_1 = 0x0000800000000000; // Bit 47
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_2 = 0x0000400000000000;      // Bit 46
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_3 = 0x0000200000000000;     // Bit 45
     constexpr int64_t MICROSOFT_KEYWORD_RESERVED_44 = 0x0000100000000000;   // Bit 44 (reserved for future assignment)
 #else
     // define all Keyword options as 0 when we do not want to upload app telemetry
-    constexpr int64_t MICROSOFT_KEYWORD_CRITICAL_DATA = 0;
-    constexpr int64_t MICROSOFT_KEYWORD_MEASURES = 0;
-    constexpr int64_t MICROSOFT_KEYWORD_TELEMETRY = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_1 = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_2 = 0;
+    constexpr int64_t MICROSOFT_KEYWORD_LEVEL_3 = 0;
     constexpr int64_t MICROSOFT_KEYWORD_RESERVED_44 = 0;
 #endif
 
@@ -59,7 +59,7 @@ namespace CalculatorApp
     void AppLifecycleLogger::LogAppLifecycleEvent(hstring const& eventName, LoggingFields const& fields) const
     {
         m_appLifecycleProvider.LogEvent(
-            eventName, fields, LoggingLevel::Information, LoggingOptions(MICROSOFT_KEYWORD_TELEMETRY | WINEVENT_KEYWORD_RESPONSE_TIME));
+            eventName, fields, LoggingLevel::Information, LoggingOptions(MICROSOFT_KEYWORD_LEVEL_3 | WINEVENT_KEYWORD_RESPONSE_TIME));
     }
 #pragma endregion
 
diff --git a/src/Calculator/Common/AppLifecycleLogger.h b/src/Calculator/Common/AppLifecycleLogger.h
index cb43327e..449b1b50 100644
--- a/src/Calculator/Common/AppLifecycleLogger.h
+++ b/src/Calculator/Common/AppLifecycleLogger.h
@@ -32,7 +32,7 @@ namespace CalculatorApp
         // a) Decide the level of logging. This will help us in limiting recording of events only up to a certain level. See this link for guidance
         // https://msdn.microsoft.com/en-us/library/windows/desktop/aa363742(v=vs.85).aspx We're using Verbose level for events that are called frequently and
         // needed only for debugging or capturing perf for specific scenarios b) Should decide whether or not to log to  telemetry and pass
-        // TraceLoggingKeyword(MICROSOFT_KEYWORD_TELEMETRY) accordingly c) Should accept a variable number of additional data arguments if needed
+        // TraceLoggingKeyword(MICROSOFT_KEYWORD_LEVEL_3) accordingly c) Should accept a variable number of additional data arguments if needed
         void LogAppLifecycleEvent(winrt::hstring const& eventName, winrt::Windows::Foundation::Diagnostics::LoggingFields const& fields) const;
         void PopulateAppInfo(winrt::Windows::Foundation::Diagnostics::LoggingFields& fields) const;